This can be answered with a few simple questions:
- How many events do you internally produce or curate?
- When not rented or showcasing your own events or productions, what purpose does the facility fulfill?
- What different ways do people use to describe your business?
Venues cultivate their own events and productions. This allows for a unique vision and performance to be perceived by the community at-large.
Venues have multiple opportunities for people to patronize. Maybe a dinner with a local freak-jazz three piece isn’t everyone’s preferred way to spend a night out on the town. Diversify strategically to discover where your business resonates with the community.
Venues are constantly being described as the place. If you aren’t the place for live theatre, you can be the place for late-night satirical theatre. Be mindful of the quiet signals that are shared when characterizing your business or a portion of it.
Rental spaces serve their purpose. However, their cultural contributions usually stop and end at their utility.
We are always interested in hearing about how people are engaging their community. If you would like to explore how you can become a more strategic venue, please get in touch.